How to market to the Government

How to market to the Government



Students will learn Value Propositions and to highlight the problem that their product or service will solve. Additionally, students will analyze the market to determine their product’s competitive advantages.

Students will know what sets them apart from the competition, which is a key selling point for the government. They will learn how to build marketing materials that meet the requirements of the government contracting officers.


Hours of Instruction:

Total Hours:  8